Winning is easy!
Here's how it works.

Do activities to get tokens and sweeps entries

Take fun quizzes, upload receipts, voice your vote in polls, talk to us about your Kellogg’s® favorites, view videos and more. Head to the Activities page to choose how to show Kellogg’s® love.

Do 1 activity, get 1 token. Score 5, pick a prize.

Get tokens for completing activities. Once you hit your max of 5 tokens in a month, you can redeem a prize. Every month, your tokens reset to play for a new monthly prize. You can check out the Rewards page to see this month’s prizes and claim your prize there, too.

Pro tip:Watch for activities that give bonus tokens and look out for free bonus tokens on your birthday, KFR anniversary (your Fam-iversary!) and more.

Get 1 sweeps entry for every activity, too

In addition to 1 token, every activity also gets you 1 entry for a chance to win the monthly sweepstakes. Track your entries on the Rewards page.

Pro tip:You can rack up unlimited sweeps entries, even after you hit 5 tokens. Since every activity gets you an entry, doing more activities means more chances to win!

Up the fun with extra rewards from KFR

For some activities, we team up with your favorite Kellogg’s® brands and friends of the Fam so you can get even more goodies.

Pro tip:Look out for activities with additional rewards — they’re super-charged! You’ll get those on top of the usual tokens and sweeps entries.

A visual of a few sample Activities such as Voice Your Vote and Upload Receipts

Do activities to get tokens and sweeps entries

Take fun quizzes, upload receipts, voice your vote in polls, talk to us about your Kellogg’s® favorites, view videos and more. Head to the Activities page to choose how to show Kellogg’s® love.

A visual of a few sample tokens with illustrated Kellogg’s characters and products

Do 1 activity, get 1 token. Score 5, pick a prize.

Get tokens for completing activities. Once you hit your max of 5 tokens in a month, you can redeem a prize. Every month, your tokens reset to play for a new monthly prize. You can check out the Rewards page to see this month’s prizes and claim your prize there, too.

Pro tip:Watch for activities that give bonus tokens and look out for free bonus tokens on your birthday, KFR anniversary (your Fam-iversary!) and more.

A visual of a few sample activities with extra rewards

Up the fun with extra rewards from KFR

For some activities, we team up with your favorite Kellogg’s® brands and friends of the Fam so you can get even more goodies.

Pro tip:Look out for activities with additional rewards — they’re super-charged! You’ll get those on top of the usual tokens and sweeps entries.

Learn more
top-background-img top-background-img-mobile